Plaintiffs across the country have filed lawsuits claiming JUUL, an e-cigarette manufacturer, has deceptively marketed its product to teens and young adults.  JUUL devices have a sleek design that contains nicotine-based liquid available in a variety of colors and flavors, which can be an attractive option to kids and teens.  While vaping is a popular choice for smokers trying to quit traditional cigarettes, recent news reports show these could be very dangerous to teens and adults alike.

Is JUUL a Safer Alternative?

JUUL pods contain liquid that becomes vapor.  Thus, smoking e-cigarettes is often referred to as “vaping,”  which may be no safer than cigarettes. In fact, news outlets report hundreds of teens have been hospitalized due to vaping-related lung illnesses.  Deaths have also been reported in California, Indiana, Illinois, Kansas, Minnesota, and Oregon. The Food and Drug Administration (FDA) has also received numerous reports of users suffering lung damage.  Some are referring to the lung damage as “popcorn lung,” which can result in coughing, wheezing, and shortness of breath.

President Donald Trump has called on the FDA to ban all flavored vapes from the market.  He called it not only a “problem overall, but really specifically with respect for children.”  The FDA says it is working to determine the exact cause of these illnesses, and the Center for Disease Control and Prevention (CDC) is urging people to avoid vaping. 

Targeting Teens and Young Adults

While JUUL and other vaping device companies are being scrutinized for potentially causing lung damage and illnesses, there is another reason critics are concerned.  Advertising campaigns are leading kids, teens, and adults alike that these products are a healthier alternative to traditional smoking. In reality, vaping can cause similar symptoms to smoking-related illnesses.  Similarly, big tobacco companies such as Philip Morris and RJ Reynolds marketed its products to underaged teens to get them hooked on nicotine and smoking. The Ruth Law Team and other plaintiff lawyers have been involved in the fight against big tobacco cases for years, now.  

Exploding E-Cig Cases

In addition to potentially causing these serious lung conditions, e-cigarettes pose another risk.  There are reports of vaping devices seemingly exploding spontaneously, causing severe injury and even death to users.  As many as 2,000 explosions were reported between 2015 and 2017, and oftentimes users are unaware of the danger.

Despite the numerous reports of vaping-related lung damage, JUUL announced in September of 2019 it would continue running an ongoing ad campaign called “Make the Switch,” encouraging smokers to switch from traditional cigarettes to the JUUL device.  If you or your child became addicted to nicotine and suffered lung damage after using JUUL products, consider calling a lawyer. The Ruth Law Team has represented victims for more than three decades, and we aren’t stopping. We are committed to the fight for justice against companies like JUUL who knowingly market harmful products to children.